You only pay for meetings that actually happen.

1. The person fits the buyer we agreed on: job title, company size, industry and country, checked against a source I keep.
2. They agreed to the meeting themselves, by email reply or a booking confirmation. A bot booking doesn't count.
3. The meeting is on your calendar with the right people invited.
4. Held means they showed up and stayed at least 15 minutes, shown by your attendance record or CRM, not by my word. If your side misses it, it still counts. If they no-show twice, it isn't billable.
5. When booking, they answered two screening questions (for example: how do you handle this today, and are you looking at options in the next 90 days). The answers are saved. A joke answer or a clear "no need" means no booking.
6. They aren't already an open deal in your CRM from the last 90 days.
7. You have three business days after each meeting to mark it held, not held, or not a match (with a reason). If you say nothing, it counts.

Made-up example. Real emails are written for each company, with a real observation from their site.

Made-up numbers to show the format. They are not a result or a promise. You see replies and meetings, not open rates.

1. Who they are: Head of Operations at Example Co, about 90 people, in Austin. Matches the agreed buyer (source: company site and team page).
2. What they said when booking: they handle this today with spreadsheets, and they're looking at options this quarter.
3. One thing worth asking: who else would sign off on a switch?

Made-up example.

Before I send anything, we write down what a good meeting looks like: who the buyer is, how big their company is, and what they answer before a call gets booked. If a meeting doesn't match what we wrote, you don't pay for it. There's a sample above, and a builder you can use to draft your own.

That's the usual risk with per-meeting pricing, so there are three guards. You decide what counts before anything is sent, so a call with the wrong person isn't billable. You can flag any meeting that doesn't match, and it's free. And you set a monthly cap, so I have no reason to chase numbers.

Most agencies bill a monthly retainer for activity and decide for themselves what "qualified" means. I bill for meetings that match what you approved, and I don't ask for a long contract.

Most of those tools charge by volume: emails sent, contacts, or seats. So they have no reason to slow down when your domain starts to suffer, and you pay whether or not a single meeting happens. They send from inboxes that are cheap to burn, they don't check who actually showed up, and when it stops working you're left with the damage. I use AI for research and first drafts, but I keep the volume low, I read every email, and I only bill for meetings that happened and matched what we agreed.

It depends on what a customer is worth to you, so I work it out with your numbers once we've agreed what counts. I don't quote a price before that. The meeting value calculator shows how to think about the ceiling.

I can't promise a number. I'll set a target based on your market and how fast your team answers, and tell you what it depends on. If we fall short, the written terms say what I do about it.

My planning estimate is four to six weeks from kickoff, mostly because a new sending domain needs a few weeks of warming up. It can be faster if you already have established mailboxes. That's an estimate, not a promise.

Three layers, strongest first. One: the booking. The person accepted the invite on your calendar, and their answers to the two questions are saved. Two: an attendance record. Your video tool (Zoom, Teams or Meet, depending on your plan) can show who joined and for how long, and your CRM will show the meeting or a new deal. We agree up front which one you'll use. Three: your word. You mark it held or not held. If you say it wasn't held, I'll ask to see the attendance record or CRM entry. If you say nothing within three business days, it counts as held. For the first few clients I'm also happy to join the first few minutes of each call, if you're comfortable with that, so I can see who shows up myself. I don't need recordings, and any recording you make of your own calls stays yours.

A short call to agree who counts as a buyer. A person who takes the meetings within two days. A calendar link or a shared calendar. Your approval of the email copy. And a way to confirm each meeting happened: an attendance report, your CRM, or a shared sheet. After the call I'll send a short setup sheet that covers the rest, so everything is written down before anything goes out.

US business contacts only, for now. Every email carries my real name, a postal address and an unsubscribe line, and opt-outs are honoured the same day. I don't scrape LinkedIn, buy personal lists, or send texts.

Not in the same segment at the same time, and I won't contact one company for two clients within 90 days. If there's a conflict, I'll tell you before we start.

Tell me within three business days and say why. If it didn't match what we wrote, you aren't billed for it. If we disagree, the written criteria decide, not anyone's opinion afterwards.

Not yet. I'm just starting out, so there are no logos, testimonials or numbers on this page, and I'd rather say so than make something up. Once a trial has 20 or more decided meetings, I'll publish the measured results, with the client's permission.